Universal Horror Unleashed
Prepare to step into a 110,000-square-foot venue dedicated entirely to cinematic horror. This is not a single attraction but a curated collection of immersive haunted “mazes,” each a self-contained world. The entire experience acts as a hub from which attendees can venture into vastly different worlds of terror, anchored by a common courtyard with a darkly themed tavern and restaurant—perfect for discussion and analysis between walkthroughs. The Las Vegas attraction will immerse you in distinct worlds of terror, including mazes based on The Exorcist: Believer, The Texas Chain Saw Massacre, Scarecrow: The Reaping, and the iconic Universal Monsters, all brought to life with the Halloween Horror Nights level of quality you would expect. This is your opportunity to witness the pinnacle of horror IP integration and see firsthand how a multi-billion-dollar company translates iconic film properties into a physical walkthrough experience.
Meow Wolf’s Omega Mart
Your journey begins at Omega Mart, a seemingly normal supermarket where you can purchase bizarre, satirical products from “Whale Song” deodorant to “Tattooed Chickens.” However, this is just the first act. A walk into a beverage cooler reveals a “portal” into the vast, psychedelic, multi-level world of “The Factory” behind the store. As you explore the 52,000-square-foot facility, you uncover a dark narrative of corporate exploitation and strange energy sources. Omega Mart is a living textbook on environmental storytelling, demonstrating how to embed a narrative into every prop and sign to create a non-linear experience that encourages exploration and drives immense word-of-mouth.
The Haunted El Cortez Hotel
As the official host hotel for the tour, the El Cortez immediately surrounds you with the ghosts of Old Vegas. Opened in 1941, it is one of the city’s oldest and most historically significant casino-hotels. Walking into the El Cortez is like stepping back in time, and the very air feels heavy with history. The hotel’s most legendary ghost is none other than mobster Bugsy Siegel, a former part-owner. Staff and guests have reported seeing a phantom figure, believed to be Siegel, for years. By choosing the El Cortez as our home base, you aren’t just visiting a haunted location—you are living in one, providing a crucial frame of reference for the manufactured horrors we will analyze.
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